Whitehorse Daily Star

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Tourism and Culture Minister Ranj Pillai

Rugged Apprentices pilot program completes three voluntourism projects

Thirty-three volunteers from across Canada worked on a tourism-related project in one of three Yukon communities last Wednesday through Friday.

By Whitehorse Star on September 15, 2022

Thirty-three volunteers from across Canada worked on a tourism-related project in one of three Yukon communities last Wednesday through Friday.

The work was part of the Yukon government’s Rugged Apprentices pilot program. It offered volunteers a chance to experience the Yukon, while also helping to improve tourism infrastructure and local attractions.

In Dawson City, volunteers helped maintain the Crocus Bluff Disc Golf course by clearing small brush and laying out gravel on the paths.

Merv Tew Park was enhanced in Carmacks with new picnic tables, benches, flowers and trees.

In Watson Lake, Rugged Apprentices beautified the Signpost Forest by clearing paths and adding wooden posts for new signs.

Each community arranged for cultural and overall tourism experiences for participants during their stay, including a community concert, guided hikes, helicopter tours, dining experiences and storytelling.

The Rugged Apprentices pilot program targets the growing demand from travellers for authentic experiences and more direct connections with the people and places they visit.

This concept of “voluntourism” offers attractive opportunities to promote sustainability and destination improvement.

The program also supports the goals and actions of the Yukon Tourism Development Strategy and the Yukon Sustainable Tourism Framework.

“The Yukon is home to some of the world’s most pristine landscapes and unique, remote communities,” Tourism and Culture Minister Ranj Pillai said Wednesday.

“This initiative was set up to help conserve that beauty and improve the infrastructure within these communities so travellers and locals alike can continue to enjoy these experiences.

“The Rugged Apprentices pilot program offers volunteers a unique tourism experience and the opportunity to contribute meaningfully to the communities they visit in supporting tourism recovery and advancing the goals of the Yukon Sustainable Tourism Framework.

“Thank you to all of the organizers, host communities and volunteers for making this inaugural event such a success,” Pillai said.

Voluntourism is a form of regenerative tourism in which travellers participate in voluntary work with the aim of leaving the place better than they found it.

More than 300 people applied to participate in the Yukon pilot program.

“Capturing a lifetime of memories is near impossible, but the ‘Rugged Apprentices’ program presented by Yukon Tourism captured everything beautiful, organic, and genuine about a true Yukon experience for all the participants, hosts, and program supporters reflecting servant leadership in its purest form,” said Matthew Cybulski, the Village of Carmacks’ recreation director.

“The difficulty of expressing the positive sentiments and pride of achievement is near impossible to do so without being romantic towards the magic captured throughout this project,” Cybulski said.

“Visitors became volunteers, volunteers became friends, friends became locals, and locals became family.

“The Village of Carmacks extends their greatest gratitude for inclusion and participation in a project of such sublime and legitimate benefits,” he added.

Accommodation, food and transportation were provided to the volunteers once they arrived in the Yukon at their own expense.

The program was inspired by a similar initiative from the Faroe Islands.

A post-project evaluation will determine whether the program will continue, and if any modifications are required.

Comments (2)

Up 13 Down 4

TMYK on Sep 16, 2022 at 12:40 pm

This is so incredibly tone deft it could only come from a Liberal Government and a Minister who wants to become its leader.

Up 46 Down 6

BnR on Sep 15, 2022 at 2:11 pm

2.7 million to replace the main admin buildings parking lot, but they’re relying on volunteers to build and repair infrastructure for our tourism industry?
Seriously?
What do you want Ranj, a pat on the back?
Where’s the new campground you guys were promising?

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